One Reddit user named pikatruuu (sorta like the yellow Pokemon character) noted the comparison to Hertz, saying that rental car giant’s shares surged eightfold during its bankruptcy process.
“Revlon is currently the 11th most shorted stock … It is a pretty iconic brand. Is there a chance it becomes a meme stock?” pikatruuu wrote. Then again, pikatruuu also pointed out that what happened with Hertz “is a rare occasion of course.”
That hasn’t stopped some extremely enthusiastic users from pumping the stock’s prospects.
“Is revlon the Gamestop of 2022?,” asked wonderwoman009.
“No idea. But the party is happening now,” pikartruuu responded, adding that “if this [subreddit] can hop on the train, I don’t see why it doesn’t go past $10.”
Others were even more bullish, expressing their love for the stock with posts in ALL CAPS.
“REVLON TO THE MOON GOING TO $12,” said a user named One-Relationship-143.
But there appeared to be at least one voice of reason discussing Revlon on Reddit.
“If you had money you were just gonna burn for something to do,” wrote Electronic-Ad6420, “then yes, you should buy some.”