CEO Tim Cook this week did an interview with China Dailywhere he once again commented on on the future of augmented reality and hinted at Apple’s work on an AR/VR headset.


Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he’s made, but he went on to say that people should “stay tuned” to see what Apple has to offer.

I am incredibly excited about AR as you might know, and the critical thing to any technology including AR is putting humanity at the center of it. And that is what we focus on every day. Right now, as an example, we have over 14,000 ARKit apps in the App Store, which provide AR experiences for millions of people around the world.

I think despite that, we’re still in the very early innings of how this technology will evolve. I couldn’t be more excited about the opportunities we’ve seen in this space and sort of stay tuned and you’ll see what we have to offer.

Though Apple has not confirmed its work on an AR/VR wearable device, rumors have been circulating about it for years now. Apple’s headset is expected to offer mixed reality technology, with a curved visor and soft mesh that fits against the face. It will be lighter than other headsets on the market, and will use an Apple Watch-like strap to hold it in place.

The headset is rumored to feature two 4K micro-OLED displays, 15 camera modules, powerful processors equivalent to the M-series chips, eye tracking capabilities, hand gesture support, and spatial audio. When it launches, the headset could cost somewhere around $3,000.

Apple is expected to debut the headset as soon as next year, and has already been demoing it to board members, suggesting it is getting closer to being finished.

Related Stories

Apple’s AR/VR Headset Nearing Completion as Board Gets Demo

Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called “RealityOS,” or rOS for short. Render via designer Ian …

Apple’s ‘realityOS’ for Rumored AR/VR Headset Referenced in Source Code

New references to “realityOS,” the AR/VR operating system that will run Apple’s rumored mixed reality headset, have been found in App Store upload logs and Apple open source code this morning. Concept render based on purported leaked information by Ian Zelbo Apple is working on at least two AR projects that include an augmented reality headset set to be released in late 2022 or 2023, followed …

Video: Would You Pay $2000+ for Apple’s AR/VR Headset?

Apple hasn’t come out with a new product category since the 2018 launch of the HomePod, and there hasn’t been a new wearable since the 2015 debut of the Apple Watch. That’s set to change in the not too distant future, as Apple’s AR/VR headset is nearing completion and will likely see a launch in 2023. Subscribe to the MacRumors YouTube channel for more videos. Rumors about the first head worn …

Amazon Hints at Extended-Reality Device as Apple Readies Mixed-Reality Headset

Amazon is seemingly working on an extended-reality (XR) device that could rival similar efforts from Apple, Meta, Google, and Samsung, according to several job listings. Concept render of Apple’s mixed-reality headset by Ian Zelbo, based on purported leaked information According to a number of job listings spotted by protocol, Amazon has been looking to fill senior roles for computer vision…

Artistic Renders Offer Best Look Yet at Apple’s Upcoming AR/VR Headset

Tuesday December 21, 2021 7:05 am PST by Sami Fathi

As 2022 is shaping up to finally be the year Apple announces its long-awaited and rumored AR/VR headset, a new set of artistic renders have offered us our best look yet at what Apple’s first headset will look like, based on credible reports citing sources from within the company. The renders, created by concept maker Ian Zelbo, are based on details provided in a report from The Information…

Another Report Says Apple’s AR/VR Headset Delayed Until Next Year, Preview at WWDC Unlikely

Apple has been forced to delay the launch of its long-rumored AR/VR headset until next year due to thermal issues related to computing power with the processor, according to a new report from The New York Times, citing sources familiar with the matter. Apple headset render created by Ian Zelbo based on The Information reporting From the report: Apple hired an engineer from Dolby…

Apple’s Rumored $3,000+ AR/VR Headset Said to Enter Mass Production in August-September

Tuesday February 22, 2022 12:49 am PST by Sami Fathi

Apple’s first AR/VR headset will enter mass production this fall with a launch taking place before the end of the year, according to industry sources cited today in a report from DigiTimes. Concept render based on purported leaked information by Ian Zelbo Yesterday, DigiTimes previewed a report stating that Apple’s headset has completed production tests, and now, in the full report published…

Apple’s AR/VR Headset Could Come With a Monthly Subscription Service

Apple’s long-rumored augmented reality (AR) and virtual reality (VR) headset could come with a monthly subscription service, according to a report from TrendForce. Concept render based on purported leaked information by Ian Zelbo In a report forecasting the growing sales of AR and VR devices from major tech companies in 2022, TrendForce said that Apple’s headset will likely be…

Popular Stories

What to Expect From Apple Through July: iOS 16 Public Beta, New MacBook Air, Back to School Promotion, and More

While the summer months following WWDC are often a relatively quiet time of the year for Apple, there are still some notable items on the agenda through July. Below, we’ve rounded up six things to expect from Apple over the next six weeks or so. Public Betas of iOS 16 and More As part of WWDC 2022, Apple announced that public betas of iOS 16, iPadOS 16, macOS Ventura, watchOS 9, tvOS 16,…

iPhone’s Built-In Music Recognition Feature Syncs With Shazam App on iOS 16

Since the release of iOS 14.2 in 2020, the iPhone has included a built-in Music Recognition feature in Control Center powered by Shazam. And with iOS 16, and also the iOS 15.6 beta, the feature has received a small but useful upgrade. As noted by Twitter user @someone_andrew, songs identified with Music Recognition in Control Center finally sync with the Shazam app. It also remains…

Apple Said to Be Evaluating iPhone 14 OLED Displays This Week Ahead of Mass Production

Apple is evaluating OLED displays for the iPhone 14 this week ahead of mass production, The Elec reports. The OLED display panels in question are reportedly destined for the standard, 6.1-inch iPhone 14 model, with mass production due to begin between July and August. The displays are from Chinese display panel maker BOE, which was embroiled in controversy earlier this year after Apple…

iOS 16 Will Let iPhone Users Bypass CAPTCHAs in Supported Apps and Websites

Tapping on images of traffic lights or deciphering squiggly text to prove you are human will soon be a much less common nuisance for iPhone users, as iOS 16 introduces support for bypassing CAPTCHAs in supported apps and websites. The handy new feature can be found in the Settings app under Apple ID > Password & Security > Automatic Verification. When enabled, Apple says iCloud will…

Twelve South Launches New ‘HiRise 3’ Charger for iPhone, Apple Watch, and AirPods

Twelve South today announced the “HiRise 3” stand charger for iPhone, Apple Watch, and AirPods, priced at $99.99. The stand supports MagSafe-compatible charging and holds an iPhone 12 or later vertically, and also includes a charging puck for Apple Watch and a Qi charging mat on the base that supports AirPods or any Qi-compatible smartphone. The HiRise 3 is available in black and white color …